You could also offer a small freebie (a discount, for example) to a return customer who has written a review. You can simply ask for a review on your site, on your menu, on the check, etc. You can encourage online reviews in various ways. The volume of online reviews people write about your business, along with the consensus sentiment regarding it, plays a role not only in how potential customers view your biz but also in what search engines (Google in particular) think of it. Make sure your business's name, address, and phone number are the same on the G+ page and on the website associated with it.ΔΆ.Encourage your customers to leave a review and to rate your biz on G+ (I'll say more on how to achieve this later).Add eye-candy imagery: It will be visible not only on the page but also in the search results.Fill out as many fields in your G+ profile as possible.If you've already set up a G+ Local profile, there are ways to make it more appealing to visitors and to signal Google that it deserves to be ranked higher in search results: Scenario 2: You already have a G+ Local page If it doesn't show up, create a new Google+ Local account for it by choosing Local Business or Place from the options Google+ offers. If it does, click Manage this page to claim the listing and to start managing it. Just type in the name of your business to see whether it shows up. If you don't have a G+ Local listing yet, the first thing to do before you create one is to check whether Google (or a fan) has already created it for you (the information could have been taken from Google Maps, for example). Scenario 1: You don't have a G+ Local profile That is particularly true now as Google has been displaying search results for local queries well on top of all other results, thus making them even more prominent than paid ads. ![]() Though a local venue may not even have a website, having a G+ Local page is a must. If you are promoting a local business online, chances are you already have a Google+ Local listing (the new version of Google Places). ![]() So here are some easy-to-implement ideas for boosting the online visibility of a local business. And many online marketers who work with local businesses often look for new ways to boost Web traffic and online visibility. Many local businesses turn to digital marketing to increase online sales or foot traffic to their stores (or both).
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